Stop guessing.
Start bidding precisely.
Enigma brings hourly intelligence to your programmatic campaigns — automated bid caps, adaptive budget pacing and site-level suppression, all without leaving DV360.
Hourly bid cap adjustments — live campaign
From connection to optimisation in minutes
Connect your DV360 line item
Link a service account and browse your advertiser hierarchy. Select the line item you want to automate — we check compatibility before you proceed.
Set your guardrails
Define your max eCPM threshold, absolute bid cap ceiling and budget distribution preferences. The engine works within them — always.
Let the engine run
Every hour the engine reads your stats, runs its decision logic and adjusts bid caps and budget pacing in DV360 — logged in a full audit trail.
Three levers, tuned every hour
Hourly budget control
The engine adjusts your IO budget ceiling each hour based on predicted performance — spending more when conditions are right, less when they aren't.
Intelligent bid capping
Bid caps are set from site-level price predictions, not gut feel. Cold-start confidence scaling means the engine earns its authority before spending at full pace.
Site-level suppression
Underperforming domains are suppressed via DV360 negative URL targeting. The list is diff-synced — only changes are written, keeping API calls minimal.
Full audit trail
Every engine decision is logged — what it would have done and what it did. Review hourly decisions, prediction accuracy and budget pacing in one dashboard.
Shadow mode first
New line items run in shadow mode — the engine computes decisions but doesn't write to DV360 yet. Validate behaviour on real data before going live.
Clean disconnection
Remove a line item at any time. The engine restores DV360 to its pre-connection state — no leftover budget segments, no orphaned targeting rules.
Ready to see it in action?
We onboard a small number of agencies at a time to ensure quality support. Leave your details and we'll be in touch.
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